Australian Marketing Scholars’ Research Impact: An Update and Extension
نویسنده
چکیده
Academics around the world are being subject to increasing scrutiny, especially in terms of research performance and Australian marketing academics are not exception. The present paper examines their research impact, updating and extending an earlier ANZMAC paper (Razzaque and Wilkinson, 2007) and providing research impact benchmarks for Level B, Level C, Level D and Level E marketing academics in Australia.
منابع مشابه
Benchmarks for Articles Published by Australian Marketing Academics
Research quality is becoming increasingly important in the Australian university system and journal quality and citation rates are both seen as reasonable quality indicators. The present study used the citations received by articles published in a set of high and reasonable quality marketing journals in 2001, which is the first year of the intended Australian RQF exercise, to develop influence ...
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